Market guide · Southeast Asia
Interactive masterplan software for Southeast Asian developers.
From the sales gallery in Johor to agency networks across Jakarta and Surabaya: one current masterplan per project, availability that changes once for every agency, and enquiries that arrive with the unit.
Malaysia · Indonesia · Singapore · Thailand · Vietnam · Philippines
From masterplan to lead
From the masterplan to the lead your team can act on.
Buyers move from the whole development to a project, a tower and a unit, then enquire. Your team receives the lead with the unit, the request and the steps the buyer took.
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Masterplan
The whole development in context: towers, landed homes and the 3D module on one plan.
The same journey works in your gallery in Johor, from an agency in Surabaya or on a buyer's phone in Singapore.
Explore a live projectThe regional picture
How property is sold across Southeast Asia.
- The sales gallery
- A launch centres on the gallery and its scale model, and the one thing a buyer can't take home.
- Agency networks
- Most volume moves through appointed agencies, brokerages and independent agents, often in several cities.
- Buyers across borders
- Buyers in Singapore look at Johor; diaspora and overseas investors shortlist before they ever visit.
- Portals first
- Buyers often meet a project on a property portal long before they reach the marketing office.
- Several projects at once
- Townships, towers and clusters, each with its own price list and release schedule.
- Stock to sell
- Where launches slow, the work moves to selling inventory that already exists, through every channel.
Malaysia
The gallery converts. RegalScene reaches the buyers it can't.
The same experience runs on the gallery touchscreen, an agent's tablet, a mall booth by QR code and the buyer's own phone after closing, and the enquiry still carries the unit they were looking at.
- Johor
- Multi-phase townships, with cross-border buyers from Singapore.
- Kuala Lumpur
- High-rise and mixed-use towers, where the choice is tower, level and layout.
- Selangor
- Integrated townships released in phases over many years.
- Penang
- Waterfront, island and hillside sites where the setting is part of the value.
Indonesia
One current plan for every agency, in every city.
A price change made in Jakarta reaches the agency in Surabaya and the partner in Singapore the next time they open the project, so the stock you already have is sold from one current version.
- Apartemen
- Tower, level and layout.
- Rumah tapak
- Landed homes, where position in the cluster decides the price.
- Ruko
- Shophouses, where frontage and corner position carry the value.
- Kavling
- Land plots: boundaries, frontage and what's sold around them.
- Cluster
- A named phase inside a larger township.
Across the region
Singapore, Thailand, Vietnam and the Philippines.
Singapore
Competitive high-rise launches sold through agencies, and buyers who look across the causeway.
Thailand
Bangkok condominiums sold to local and international buyers through agency networks.
Vietnam
Ho Chi Minh City and Hanoi projects, often sold off-plan before completion.
Philippines
Metro Manila condominiums and townships, with buyers across the Filipino diaspora.
Questions
What developers ask first.
Is RegalScene a Malaysian company?
Yes. RegalScene is a product brand operated from Malaysia. Work with developers in other countries is delivered remote-first, with travel where projects require it.
Does this replace our sales gallery?
No. The gallery is still where a serious buyer commits. RegalScene extends it: it works after closing, reaches buyers in other states and countries, and runs on the gallery touchscreen too.
Can each agency have its own link?
Yes. Every agency opens the same current project through its own link, so enquiries are credited to whoever brought the buyer, and you still see the whole pipeline.
Which languages can buyers see?
English, plus one second language per project, such as Bahasa Melayu or Chinese.
See a development the way your buyers would.
Open a live project and move from the masterplan to a unit. Or tell us what you're selling, where, and through which agencies.
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